But to put it mildly, charisma has never been Hillary’s strong suit. Even if her campaign pushes the “Grandmother-in-Chief” narrative full strength, there’s the inevitable reality that Hillary Clinton exists in a point-oh-one percent bubble and has for decades. Last year, she said she hadn’t even driven a car since 1996. Being genuinely folksy and relatable will not be easy; being glamorous and aspirational may be her best or only path. So then: can Hillary pull off glamour for the long haul? Consider Postrel’s three elements: mystery, ease, and the promise of a better future. First, there’s mystery. You can see her team already struggling with this, openly debating when she should get into the race and if she should even bother putting herself out there for debates against D-list contenders for the Democratic nomination. She’s tried hard to avoid weighing in on controversies. Clearly, she’d like to use mystery to her advantage. A look at her favorability ratings in polls over the decades shows that the more she’s visible in the political fight, the lower her numbers go.