WikiLeaks: Twelve (12) Ways Hillary Clinton Could Lose (4 of 12)

When she becomes unlikeable:

4. Not being “likable enough” My colleagues Dan Balz and Anne Gearan spoke with more than a dozen Clinton allies about her biggest weaknesses for a piece on today’s front page. “I bring it down to one thing and one thing only, and that is likability,” said Peter Hart, a Democratic pollster who has conducted a series of focus groups for the Annenberg Public Policy Center at the University of Pennsylvania. Hart said this is “about the lowest bar” for a candidate, and yet Clinton has lower likability numbers today than she did when the campaign began. Balz and Gearan report that Clinton advisers are working to soften her stiff public image by highlighting her compassion and playing up her problem-solving abilities. “I mean, we can’t give her an injection to make her an energetic candidate,” one longtime Clinton family supporter and donor said on background. 

(Read the full piece here. <;) <;


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