She appears locked into a tactical approach which is a Democratic version > of the Richard Nixon strategy in the 1960’s and 1970’s—-move left before > the primaries before the nomination and then move right before the general > election after the nomination. This approach no longer works in the > current media and political era where brands, images and perceptions become > locked in forever much earlier in the process than the old era where news > moved slow and three television networks were the source of 90% of the news. > > I suspect her negative trust ratings are locked in through election day. > If there is a Trump ISIS video the campaign release it. If not, her > untrustworthy numbers will remain further locked at high levels. These > trust problems are self-induced and keep occurring.